Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Benefit Launches The Brow Translator - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Benefit Launches The Brow Translator

Developed by a neuroscientist, the Brow Translator can reveal true emotions..

Author Image

By: Marie Redding

Senior Editor, Rodman Media

Benefit Cosmetics — and scientists — say to look at someone’s brows to determine their true feelings.

In light of new research that shows brows are the key to decoding emotions and are the most expressive part of your face, Benefit Cosmetics has partnered with a neuroscientist to develop its Brow Translator, a microsite that uses facial recognition analysis and machine learning to reveal what your brows are really saying about your innermost feelings.

Dr. Javid Sadr, a professor of Neuroscience at Canada’s University of Lethbridge, worked with Benefit Cosmetics to study brows. “Eyebrows can communicate the full spectrum of emotions from aggression to fear to joy,” explains Sadr.

Sadr conducted a research study at MIT called “The role of eyebrows in face recognition”. His team extensively investigated a system of facial-expression analysis. They separated the face into three compartments: upper, middle and lower. They then studied the 6 universally recognized emotions: happiness, sadness, anger, fear, disgust and surprise. Remarkably, they realized that the upper compartment of the face, which contains the eyebrows, was found to play the key role in each.

 

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics